Month: August 2025

Behind the Brand: Why We Rebranded (and What It Means for You)

Now that you’ve had a chance to explore our refreshed brand and shiny new website, we thought it was the perfect time to share a little more about what prompted the change, and the thinking behind it.  So, why the change? Over the past 12 years, Appletons has been rooted in the wholesale world. But […]

Behind the Palette: The Art of Colour Selection at Appletons

When you pick up an Appletons skein, you’re not just choosing a colour, you’re dipping into a history that stretches back to 1835. That’s nearly two centuries of careful colour curation, experimentation, and, yes, the occasional debate over whether a shade should be “just a touch warmer” or “ever so slightly cooler.” A palette with […]