Meet the Appletons Team
Small team, big love for wool
Hello and thanks for popping by to meet us. While our wool might be famous for its heritage and gorgeous colours, it’s the people behind the scenes who make the magic happen.
From our base in Buckinghamshire, we do everything from picking out perfect shades to packing up your orders with genuine, attentive care. We believe in doing things properly: great craft, good laughs, and a whole lot of woolly know-how.
We’re a hands-on, cheerful bunch who love what we do. Whether you’re after a tricky shade or just curious about who’s on the other end of the phone, this is us. Real people, real wool, and really glad you’re here.
Di
Owner & CEO
As Owner and CEO, Di is hands-on across every part of the business, from first idea to final delivery. She thrives on variety, values strong teamwork, and takes pride in getting the job done right, plus lots of stitching.
Caroline
Logistics & Retail Coordinator
Caroline keeps operations running seamlessly behind the scenes. With sharp logistics expertise and a deep understanding of retail and online fulfilment, she ensures everything from shipping to canvas printing and website orders is handled with precision.
Debbie
Colour & Production Coordinator
Focused on keeping every shade on point to ensure smooth production, Debbie works with Yorkshire mills to keep dye batches as consistent as possible. With expert colour knowledge and precise planning, she manages the workflow with calm efficiency.
Emily
HR, Health & Safety, Marketing & Social Media Lead
Playing a central role in the business, Emily oversees HR, health & safety, marketing, and social media. Known for her steady leadership and versatile skill set, she ensures people, policies, and communications all run smoothly and in sync.
Georgina
Digital Designer
A key creative force, Georgina delivers clear, impactful visuals across charts, kit designs, leaflets, and stickers. With a sharp eye for detail and tech know-how, she also supports the team’s operations and drives social media engagement.
Chantal
Skein and Hank Production
A key team member, Chantal brings colour and creativity to skein and hank production. She leads trade fair display design and crafts bespoke cushions and furniture. With an eye for colour, upholstery skills and creative styling, she delivers quality and artistry in every project.
Melanie
Wholesale and Retail Picker & Packer
Picking and packing with care and accuracy, Melanie ensures every order is correct and on time. Known for her sharp eye for detail and exceptional organisation, she’s also mastered the hanking machine to support the team even further.
Marcus
Machinist
Keeping production moving smoothly and equipment running at peak performance, Marcus creates cones and skeins with precision. As the only man in the team, he plays a key role in maintaining the machinery that powers the business.
Justyna
Production
A vital part of the team, Justyna ensures the smooth production of skeins through skilled coordination, precision, and a proactive approach. Known for sharp attention to detail and a dependable attitude, she keeps the team aligned and operations efficient.