Become an Appletons Wholesaler
Partner with us to grow your business with quality, care, and creativity
We believe in the power of beautiful craftsmanship and the stories behind every thread. Becoming a wholesaler means joining a network of passionate professionals who care about heritage, sustainability, and bringing joy to others through fine wool embroidery, needlework and tapestry.
We’re not just offering products, we’re inviting you to become part of the Appletons family and story.
Why Partner with Us?
When you join us, you’re helping carry forward a legacy of fine British wool, creativity, and tradition – while building a business that reflects joy, mindfulness, and sustainability.
As a wholesaler, you’ll:
Represent one of the most established names in needlework
Offer your customers a product steeped in history and trusted by generations
Grow your business with the backing of a brand that truly values its partners
Your Wholesale Benefits
We’re here to make your business life smoother and more profitable. You will enjoy:
Priority Access to our user-friendly ordering system and flexible dispatch options
Wholesale Pricing designed to support strong retail margins and teaching packages
Bulk Discounts for large quantities of individual colours
Free Next Day Courier Service on qualifying orders
Easy Online Ordering with clear visuals and real-time tracking
Flexible Order Management so you can edit your order until it’s picked
How Ordering Works
Once you’re approved as a wholesaler and your account is set up, you’ll receive login details for our online wholesale portal.
Log in to your account on our website
Browse our catalogue – each product has a thumbnail photo for quick, accurate selection
Add items to your cart – you’ll see when you’ve met the minimum order and free shipping thresholds
Review and confirm your order – you’ll get a confirmation email
Need to make a change? You can edit your order right up until it’s being picked
Track your order right through to dispatch
Who Can Become a Wholesaler?
We’d love to hear from you if you’re a professional in the needlework world:
A retailer, designer, teacher, or restorer
Ideally with your own website or retail/design platform
Able to meet our minimum order requirements
Able to accept courier deliveries during working hours
Willing to work within our simple terms and conditions
If you are interested in becoming an international distributor, please contact us directly at sales@appletons.org.uk
What Our Wholesale Partners Say
The best range of embroidery wool available plus prompt and efficient service.
Beth Russell, Designers Forum
Appleton’s wools and kits are utterly fabulous. Service is amazing. Will be ordering again very soon!
Hannah Bass
Always thrilled with the service - an excellent company to work with.
The Crewel Work Company
I love that this company is small enough to create personal relationships with their clients, but big enough to fulfil the needs of my busy design business.
Emily Peacock