Alex designs modern crewelwork patterns and kits with easy to follow tutorials and instructions that make stitching a stunning embroidery a breeze.

Many of Alex’s designs are inspired by her love of nature and often feature animals. She enjoys exploring stitch and colour to create texture, depth and impact. Making the wide range of colours available in the Appletons collection the perfect choice!

Alex is passionate about spreading the joy of embroidery and it’s mental health benefits. It’s amazing how restorative a few moments of stitching calm can be. Plus you get the great satisfaction of making something beautiful with your own hands.

On Alex’s website you can find tutorials and inspiration along with her range of embroidery kits and patterns.